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Information and communication technology

The effective use of information and communication technology (ICT) poses a huge challenge to companies in today’s environment.

Whether it involves the use of mobile communications, adapted software, a web presence, online commerce, social media or any other technological component, companies must adjust to these new trends to keep pace.

For the past several years, the Gatineau Valley SADC has been making companies aware of the importance of innovating in this area and supporting them in their development.

The web and online commerce

In more specific terms, all aspects of online commerce represent a major competitive issue for companies, not only on the territory but also everywhere in Quebec.

The Institut de la statistique du Québec has revealed that the purchasing power of Quebeckers declined in 2013 for the first time since 1996. There is nothing to suggest that the situation has improved in recent years. People must therefore make choices when it comes to consumer spending which, of course, they cannot increase.

Companies in the retail commerce and service sectors, to name a few, must ensure that they are meeting the expectations of consumers as best they can to ensure they receive their share when consumers do decide to spend.

Various studies conducted by CEFRIO (Centre facilitant la recherche et l'innovation dans les organisations) in 2014 showed that close to 50% of adults in Quebec made at least one purchase on line during the year, mainly for shows, restaurant outings, clothes, footwear, jewelry and accessories; along with music, films and video games.

This information and the various trends observed have prompted the Gatineau Valley SADC to encourage and support companies to make information and communication technologies a part of their daily operations.

By providing an advisory service, ICT and web programs and various one-time activities, SADC helps companies on the territory make the transition to using ICT.

The facts

One in two adults in Quebec (49.4%) purchased something on line in 2014.

78.3% of Quebec web surfers refer to at least one online source before making a purchase.

Online purchasers in Quebec spend $292 a month on average. This projects to a potential market of some $35 million in the Gatineau Valley.


Source of statistical data: CEFIRO (http://www.cefrio.qc.ca)

Reading Material (French)

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Watch this video (French)

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SADC
Vallée-de-la-Gatineau

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100, rue Principale sud, suite 210
Maniwaki, QC
J9E 3L4

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