A fair price

Vendor

Many business owners tend to set the wrong price when they go to sell. What is more natural than seeking to get the best price? For the owner, selling a business means divesting themselves of the fruits of many years of hard work. They have devoted time and energy to it, often to the detriment of their personal life. Moreover, a fair price is not always the one they think it is.

If the vendor is too emotional when selling the business, they will tend to overestimate the price. However, if they do not evaluate the full potential of the business, they may well undervalue it. They must then take the time to determine what they are really selling and properly assess the value, and this is where specialists come in. You owe it to yourself to know the actual value of the heritage of your business.

Purchasers

Difficult situations often arise during discussions between a purchaser and the vendor. The potential buyer is naturally looking for the most realistic price for the business. They must analyze its profitability to ensure that the new conditions that are associated with the selling price will not hinder the viability of the business, all things being equal. A potential purchaser and the vendor may not be on the same wavelength concerning price and selling conditions. As a result, the sale falls through, leaving the vendor to continue their quest for another opportunity.