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Make the most of the digital era

Digital devices are a powerful development tool

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Make the most of the digital era

Digital devices are a powerful development tool.

When the term “digital era” is used, is it simply an expression that is a passing fad, a fashion, a short-lived term or a lasting trend that will shake up the way things are done? In 2017, Quebeckers purchased $9.1 billion of services and products online, an increase of 13% over 2015. In addition, 67% of adult Quebeckers use social media. In view of this, we can say that the digital era is here to stay and that it is an integral part of consumer habits.

How does your business stack up in this new era?

Do you have a website, even a very simple one, where customers can readily find your products or services, your contact information or a brief description of your business? Vacationers have often cited the lack of visibility of Gatineau Valley companies as an irritant. Vacationers know the companies they often deal with but are not familiar with the other ones and have trouble finding them. Out of frustration, they will end up dealing with a company in the city that they have previously had contact with.

Social media are powerful communication and promotion tools. Is your company present on Facebook, Instagram, LinkedIn or some other medium? Did you know that you can use these tools for a mere fraction of what it costs for traditional advertising to specifically target your clientele? For example, when you know that your vacation or clientele is on the road, you can send a Facebook message to those who have a cell phone, match a certain profile and are within a radius of 50 km. Is there any better way of promoting warm bread that has just been taken out of the oven!

 

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SADC
Vallée-de-la-Gatineau

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100, rue Principale sud, suite 210
Maniwaki, QC
J9E 3L4

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