Provide services adapted to expectations

Click and collect, drive-through service, delivery service, etc.

Provide services adapted to expectations (click and collect, drive-through service, delivery service, etc.)

Vacationers are often anxious to arrive at their cottage after spending time on the highway. They are also quite “connected” and, as you know, customers shop around and are buying increasingly on the web. Why not offer them the click and collect service or the delivery service? Since they are used to big box stores that do not offer personalized service, they will appreciate this approach that makes things easier for them. Moreover, these services will thin out the traffic at your business late in the day, especially on Fridays.

In addition, if you offer to have an employee carry out their order to their car, they will be very appreciative of this service that is not provided in urban centres.

Vacationers also appreciate delivery service. Depending on the product, a delivery service could be offered to vacationers, whether they are physically at the business, on the telephone or online. In some cases, they order over the telephone or by email, which means the business person and the vacationer do not meet each other. For example, if the vacationer has purchased a product from a company in the region and the product breaks down, the company could offer to pick up the product, repair it and then deliver it to the customer. After-sales service is just as important as the sale itself.

These methods of making life easier for vacationers could make a difference when the time comes for them to decide whether to purchase their items in the city before they leave their principal residence or whether to make these purchases in the Gatineau Valley.