Remain in contact over the winter

Loyalty promotions and discount coupons

When the summer draws to a close, a significant number of your customers (vacationers) close up their secondary residence for the winter and won’t return until the following spring. Did you know that you can remain in contact with your customers all year round by means that are inexpensive, accessible and easy to integrate into your operations?

It is easy to create loyalty with your customers and have them remember you if you just do a few things. Why not send all of your customers a discount coupon with dollar or percentage discounts during the Holiday Season, when you receive new products or in the spring? You can send this information out by regular mail or by email. These are financially accessible means and easy to incorporate into your operations. It’s an effective way of remaining in contact with your customers.

Another way of achieving customer loyalty is to make an exclusive promotion aimed at your good customers (VIP). For example, during the long weekend in May when vacationers are opening up their cottages, invite them over to your business and pay particular attention to them.

Over the winter, did you ever think that you could sell your products and services to your seasonal customers directly to their main residence? With the technological, communications and transportation methods that have been developed today, it is possible for you to remain in contact with your customers all year, regardless of distance.