What vacationers are seeking: quality, products and distinctive services
Vacationers on our territory have needs and tastes that are often different from those of our local customers. Given their socio-demographic profile and consumer habits, they are big on distinctive products and services they don’t necessarily find in urban centres.
In fact, what they like to see in our businesses is the human dimension and authenticity, where they receive a special and distinctive greeting and service, in short, something that is different from what they encounter in an urban setting.
It is certainly in our best interest to emphasize these distinctions and authenticity and have customers enjoy their experience by stressing human contact. That is a strength of ours in the region. Let us see to it that this strength becomes our distinctive brand.